APE: Author, Publisher, Entrepreneur. How to Publish a Book
My only wish is that APE - Author, Publisher, Entrepreneur had existed back when I started publishing my work. While I don't agree with every recommendation Guy makes, I do agree with the vast majority of them. Now I have a resource I can point authors to that will bring them up to speed, which will allow me to focus on more advanced methods of guerrilla marketing. Well done.
